Mash, you've spent 23 years building your experience.Let's make your next chapter even more rewarding.
You've built a career around relationships, relocation, trusted advice, and helping people through some of life's biggest transitions.
Your recent production shows what you're capable of.
What caught my attention, though, is that you're building more than a traditional real estate business.
I'd love to explore what becomes possible when the right platform, strategy, and hands-on partnership support everything you're working toward.
First Team provides the platform. I help you put it to work.
- Years of real estate experience
- 23+
- Years of real estate experience
- Last 12 months reported sales
- $10.66M
- Last 12 months reported sales
- Mission Viejo + Laguna Niguel volume
- 54%
- Mission Viejo + Laguna Niguel volume
- A distinct professional specialty
- Relocation
- A distinct professional specialty
You've built a career around helping people move.Now you're building something beyond the sale.
Mash, what stood out to me wasn't simply your sales history.
You've spent more than two decades developing real estate experience, including a specialized background in international relocation through Cartus and Paragon.
That's a different level of understanding than simply knowing how to list or sell a home.
You're helping people make decisions at important turning points in their lives.
Your experience also extends into senior real estate, probate-related situations, and higher-value properties. Combined with your ability to serve clients in English and Persian, you've developed a professional identity that goes well beyond the average residential sales profile.
And I noticed something else.
You've created Show Ready • Photo Ready • Buyer Ready™, and you've described projects that include Life Beyond Keys, a children's book, and an education academy for agents.
The creativity behind those projects tells me you have ideas about where your professional life can go beyond your next closing.
I'd love to learn more about those ideas.
Relocation and life transitions
Decades of guiding buyers, sellers, and relocating households through decisions that involve far more than a property.
Preparation with purpose
Show Ready • Photo Ready • Buyer Ready™ already gives you a personal approach to helping sellers prepare and position their properties.
An identity beyond transactions
Life Beyond Keys, your publishing project, and educational ambitions could become connected parts of a recognizable professional brand.
The strongest next chapter doesn't replace the experience you've built. It builds on it.
The numbers tell a story of experience.And opportunity.
Your recent production confirms an established ability to represent buyers and sellers across Southern California, including higher-value properties and the communities closest to our Mission Viejo office.
- Reported last 12 months volume
- $10.66M
- Reported last 12 months volume
- Reported volume growth
- +139%
- Reported volume growth
- Reported closed units
- 9
- Reported closed units
- Average sales price
- $1.20M
- Average sales price
- Notable Laguna Niguel sale
- $2.45M
- Notable Laguna Niguel sale
- Volume in Mission Viejo + Laguna Niguel
- 54%
- Volume in Mission Viejo + Laguna Niguel
- Sales volume above $1M
- 77.8%
- Sales volume above $1M
- Reported closed rentals
- 3
- Reported closed rentals
Production figures are directional, based on public production research and MLS data, not a complete private business record.
Approximate reported sales volume by period
Chart-derived estimates · periods not directly comparable
Your history includes significant production years, changing market conditions, and strong renewed activity in 2026. The interesting question isn't simply how much you've sold. It's how to turn your existing experience, relationships, and expertise into a business that produces the results you want more consistently.
Future production will depend on the clients you're developing, the systems supporting those relationships, and the choices you make about where to focus. Those are the areas I'd enjoy exploring together.
Let's talk about what's next →Your talent is established.The next opportunity is in how the business is built around it.
Turn relocation experience into a business-development advantage.
Your relocation background gives you professional experience that many agents simply haven't developed. A more intentional corporate and professional referral strategy could help put that experience to work more often.
Make the next transaction easier to find.
You've already demonstrated the ability to put transactions together. A structured plan for staying connected with past clients, relocation contacts, and existing relationships can help build visibility into the next 30, 60, and 90 days.
Connect your ideas to one cohesive personal brand.
Show Ready • Photo Ready • Buyer Ready™, Life Beyond Keys, and your educational work share a common thread: guiding people through transitions. They could become parts of a coordinated brand rather than independent projects competing for your attention.
Choose how intentionally to build your local market presence.
Mission Viejo and Laguna Niguel account for more than half of your recent production. There's an opportunity to strengthen your reputation in those communities while maintaining the valuable relationships that bring you business across Southern California.
Pair premium client service with premium operational support.
Your experience with higher-priced homes deserves listing tools, polished presentation materials, strong seller communication, and support that allows you to stay focused on clients.
Your effort deserves better leverage.
The goal isn't to make you work harder or change how you serve people. It's to see whether a better-supported business model could help you accomplish more of what matters to you.
Relocation. Relationships. Real estate.One business identity with several ways to grow.
Corporate and professional relocation
Make your specialized experience more visible.
Build around your background in international relocation, corporate mobility, employee transfers, and destination services.
This could include stronger connections with relocation professionals, companies, HR and mobility contacts, and qualified referral partners.
Potential supporting resources
First Team Corporate Relocation + Leading Real Estate Companies of the World.
Participation and referrals are subject to qualification and program requirements.
Life transitions and trusted relationships
Serve the people who already trust you.
Your experience serving relocating households, seniors, sellers, and people navigating major life changes provides a natural starting point for deeper repeat-and-referral relationships.
The opportunity is building a thoughtful system that keeps you connected before people realize they're ready to make their next move.
Potential supporting resources
Follow Up Boss, RealScout, customized relationship outreach and AI-assisted communication.
Seller preparation and higher-value listings
Build on the presentation process you've already created.
Show Ready • Photo Ready • Buyer Ready™ reflects a valuable part of your professional approach.
Imagine supporting that personal method with a broader preparation network, luxury presentation capabilities, better seller reporting, and access to stronger buyer-demand systems.
Potential supporting resources
First Impressions Concierge, Luxury Portfolio International, First Team listing activity reporting.
Life Beyond Keys could be more than a podcast.It could become the voice of your professional expertise.
Your relocation experience, educational interests, and personal approach to real estate all center around helping people make important transitions.
A thoughtful content and communication strategy could bring those ideas together, allowing people to discover your expertise, build trust over time, and begin a conversation with you when they need help.
An illustrative strategy model
- 1Podcast / education
- 2Professional identity
- 3Audience relationships
- 4Qualified conversations
- 5Real estate opportunities
You've already developed the experience.Imagine what the right support could add.
First Team has built its business around providing real estate professionals with the resources, infrastructure, relationships, and local credibility to operate at a higher level.
For an experienced agent, though, tools alone aren't enough.
The value comes from choosing the right ones, making them part of your daily business, and having someone who will work with you to make that happen.
- First Team founded
- 1976
- First Team founded
- Company history in 2026
- 50 Years
- Company history in 2026
- LeadingRE member companies
- 550
- LeadingRE member companies
- Countries in the LeadingRE network
- 70+
- Countries in the LeadingRE network
Network figures as published by First Team at firstteam.com/leadingRe.
Your strengths, supported by a larger platform.
Corporate and relocation expertise.
First Team Corporate Relocation and LeadingRE relationships, plus a strategy for cultivating qualified referral partners.
A substantial history of client relationships.
Follow Up Boss, RealScout, and intentional systems for repeat, referral, and future business.
A distinctive seller-preparation approach.
First Impressions Concierge, marketing support, seller reporting, and presentation resources.
Experience with higher-priced transactions.
Luxury Portfolio International, luxury positioning, national and international marketing connections.
An established personal identity and new creative projects.
Personalized branding strategy, website tools, content systems, and hands-on AI support.
More than two decades of practical real estate experience.
A business growth partner who works with you on strategy, follow-up, positioning, and execution.
Most brokerages can provide resources. The difference is having someone beside you who helps you turn those resources into results.
Experienced agents. Different goals.Real progress with the right partnership.
The agents below came into their growth work with different experiences, strengths, and objectives.
The common theme wasn't that they needed to become someone different.
They needed a plan, the appropriate support, and a partner committed to helping them put that plan into practice.
An experienced agent building a more recognizable luxury brand.
Marlene came to First Team with experience, ambition, and the ability to serve clients well.
She wanted more proactive support in building her brand and entering the coastal luxury market.
Working together with First Team's marketing department, we developed a more intentional professional identity and a strategy focused on the market she wanted to serve.
- First listing in her target area within 90 days
- $4M+
- First listing in her target area within 90 days
- Closed sales volume in six months
- $10M
- Closed sales volume in six months
- Reported annual business growth
- +68%
- Reported annual business growth
“Jacob has truly helped me build confidence in my real estate business. His one-on-one training, guidance, and support with personalizing my brand have been beyond anything I expected from a manager.”
A top producer finding new opportunity inside her existing relationships.
Sharon was already a respected South Orange County producer.
The opportunity wasn't basic sales training. It was finding ways to use modern technology, better client intelligence, and more intentional communication to identify business within relationships she had already developed.
- Approximate prior annual production
- $24M
- Approximate prior annual production
- $10M+ buyer opportunities identified
- 2
- $10M+ buyer opportunities identified
- Reported increase in average sales price
- +76%
- Reported increase in average sales price
Buyer opportunities identified are prospective buyers, not closed transactions.
“Jacob truly knows real estate inside and out, and what sets him apart is his genuine commitment to helping his agents grow and succeed.”
The talent was already there. The strategy made the difference.
Preston had nearly two decades of real estate experience and a strong professional sales background.
Rather than asking him to reinvent himself, we identified a business strategy that fit his strengths and focused on greater consistency.
He went on to achieve significant growth over the following year.
- Year first licensed
- 2005
- Year first licensed
- Reported 2024 volume
- ~$1.5M
- Reported 2024 volume
- Reported following-year volume
- ~$12M
- Reported following-year volume
+640% reported year-over-year growth.
Sometimes the agent already has the talent. What they are missing is the right strategy to unlock it.
Different agents. Different starting points. The right strategy should always fit the person.
Not more technology for the sake of technology.Better support for what you want to build.
I wouldn't suggest changing the systems you're already using well.
I'd start with the business you want to grow, identify what's working, and find the tools that would genuinely make a difference.
First Team Corporate Relocation + LeadingRE
Why it matters for your business
Build on your background in international relocation by exploring First Team's established relocation relationships and the national and international LeadingRE network.
Initial step
Review your current relocation relationships and determine which potential referral opportunities fit the company's program.
Follow Up Boss
Why it matters for your business
Organize past clients, professional contacts, referral partners, and opportunities in a system designed for intentional follow-up.
Initial step
Segment your existing contacts by relationship, business source, and likely future need.
RealScout
Why it matters for your business
Create relevant property searches and buyer alerts that help you maintain valuable conversations with clients who aren't ready to transact immediately.
Initial step
Build a long-term buyer cultivation process for existing relationships.
First Impressions Concierge
Why it matters for your business
Complement Show Ready • Photo Ready • Buyer Ready™ with the company's seller-preparation resources and available services.
Initial step
Develop a combined seller-preparation presentation around your existing process.
Luxury Portfolio International
Why it matters for your business
Strengthen your higher-price-point listing presentation with international reach, marketing resources, and a recognizable luxury network.
Initial step
Build an elevated listing presentation for your preferred higher-priced markets.
Buyer Delivery System + Sneak Preview
Why it matters for your business
Add opportunities to connect listings with internal buyer demand and help qualified buyers learn about suitable inventory, subject to the program's current rules.
Initial step
Explore how these resources would enhance your listing and buyer consultations.
Luxury Presence + MAXA
Why it matters for your business
Build a more coordinated professional identity across web pages, listing presentations, seller resources, and marketing campaigns.
Initial step
Map how your real estate business, relocation expertise, and professional projects should be represented online.
Market Trends + Listing Activity Reports
Why it matters for your business
Make pricing conversations, seller updates, and local market presentations more data-driven and consistent.
Initial step
Create a customized Mission Viejo and Laguna Niguel market presentation that fits your communication style.
The tools aren't the strategy. They're what help a good strategy become easier to execute.
Let's map out the plan →First Team gives you the platform.I help you put it to work.
Jacob Lawlor
Regional Branch Manager
First Team Real Estate · Mission Viejo and San Clemente offices
Experienced real estate practitioner, company trainer, and individual agent business coach.
Mash, I work with agents at different stages of their careers, but my approach with someone who has your experience is very different than how I'd work with a brand-new agent.
You don't need me to teach you the basics of residential real estate.
What I'd enjoy doing is learning what you want to accomplish, understanding how your business operates today, and figuring out where I can personally help you make progress.
I have the resources of First Team behind me, but the part I care most about is actually sitting down with agents and helping them put good ideas into practice.
Not just giving you access to a system.
Building it with you.
Strategy
We identify the kind of business you actually want, choose the right opportunities, and develop a realistic plan around your strengths.
- Relocation positioning
- Sphere and referral strategy
- Listing growth
- Brand development
- Business planning
Execution
We work together to put the plan in place, review the pipeline, make adjustments, and keep the business moving.
- 1:1 meetings
- CRM organization
- Campaign development
- Listing preparation
- Pipeline review
Modern AI support
I help you use AI in practical ways to improve the work you're already doing and reduce the time spent doing it.
- Personalized listing materials
- Professional content planning
- Database segmentation
- Marketing campaigns
- Client communication
- Research and appointment preparation
You keep personal control over your communications, business decisions, and client relationships.
Learn more about my background, coaching approach, and the agents I've worked with.
Imagine your next 90 days with a clear plan.And someone to help you execute it.
A sample plan for discussion — not a commitment or a forecast
- Review current business sources and client relationships.
- Identify your preferred business goals and target market.
- Assess the existing CRM and follow-up process.
- Explore your relocation and professional referral relationships.
- Clarify how your personal brand projects connect to real estate.
- Select the first priorities to work on together.
- Develop a structured repeat-and-referral campaign.
- Establish a focused relocation referral plan.
- Strengthen seller presentations using your existing program.
- Coordinate brand messaging across the most important channels.
- Set up selected systems and practical AI workflows.
- Begin measuring meaningful conversations and appointments.
- Review business-development activity.
- Refine the highest-performing outreach channels.
- Track appointments and active client opportunities.
- Evaluate progress toward the agent's stated business goals.
- Identify the next system to improve.
- Plan the following 90 days.
Days 1–30
Understand and organize
Key objective
Clarity around what deserves your time and attention.
Days 31–60
Build and activate
Key objective
Turn business ideas into operating systems.
Days 61–90
Measure and refine
Key objective
Build a repeatable rhythm you can sustain.
What you already have
- More than two decades of experience.
- An established professional network.
- Relocation expertise.
- A distinctive client-service philosophy.
- Meaningful recent production.
- Valuable personal business ideas.
- An established name in real estate.
What we could build together
- A more intentional relocation strategy.
- A connected repeat-and-referral system.
- Stronger local and higher-end positioning.
- A cohesive professional brand.
- Systems that reduce unnecessary manual work.
- Regular strategic accountability.
- More visibility into future business opportunities.
The goal isn't a different version of you.It's a stronger business built around who you already are.
Map the plan →Mash, I have a few ideas.I'd rather start by hearing yours.
I've enjoyed learning more about your professional background and what you've built.
But production reports and online profiles only tell part of the story.
I'm looking forward to sitting down with you, learning what you're working toward, and exploring whether there's anything meaningful we could accomplish together.
What's most important to you in the next chapter of your business?
Would you like to grow your relocation business, your higher-end listing business, or something else entirely?
Where is most of your business coming from today, and which relationships or opportunities would you like to develop further?
How would you like Show Ready • Photo Ready • Buyer Ready™ and Life Beyond Keys to fit into your professional future?
Which parts of your business would you most appreciate having a strategic partner help you with?
What would a brokerage and leadership partnership need to provide for you to consider making a change worthwhile?
If there's a meaningful fit, we'll explore it. If there isn't, I'm still looking forward to getting to know you.
Looking forward to seeing you Wednesday.
Our meeting is scheduled for Wednesday, October 21, 2026, at 11:30 AM at my First Team Real Estate office in Mission Viejo.
If you need to confirm, adjust the time, or ask me anything beforehand, I'm easy to reach.
Jacob Lawlor · 949-201-0899 · JacobLawlor@FirstTeam.com
First Team Real Estate · Mission Viejo Office
Meeting details
Wednesday, October 21, 2026
11:30 AM
First Team Real Estate27451 Los Altos, Suite 100Mission Viejo, CA 92691
You've already built a career worth respecting.Now let's talk about what you want to build next.
Mash,
You've developed experience that can't be taught overnight.
You've built client relationships, handled meaningful transactions, and developed a professional identity around helping people move through important chapters of their lives.
You also have ideas that go beyond traditional real estate sales.
I think that's worth a conversation.
I'm not interested in asking you to start over.
I'd like to explore whether the resources of First Team, combined with the strategy and hands-on support I personally provide, could help you accomplish more of what you want from the years ahead.
I'm looking forward to meeting you.
Jacob
Jacob Lawlor
Regional Branch Manager · First Team Real Estate
Your experience. Your goals. A plan we build together.